Serial entrepreneur, lawyer and viral podcaster, Kerry Lutz is helping turn podcasting into a respected profession. Every day around the world, hundreds of people join the rapidly growing ranks of podcasters. Unfortunately, what they don't know can hurt them. Mr. Lutz has created an exhaustive study into turning virtually any podcast into a successful business. This book is a must for the beginning podcaster as well the experienced podcaster who is looking to turn it up another notch and get richly rewarded in the process.
There are over 350,000 podcasters right now, with hundreds more joining daily. But very few ever become popular or profitable, even though their show quality might be quite good. How can we change this state of affairs? Kerry Lutz, an internationally known podcaster has teamed up with Valerie Geller a top radio consultant with a worldwide following, to help remedy this situation. Together they provide strategies to: --build massive audiences; --earn 6 figures from your show; --have the highest quality production values; --get the best guests on your show; --make your show to go viral!